Beibamboo Trousers White, for preemie

BEIBAMBOO® is Redefining What’s Best for Baby

The medical field is decades away from snuffing out the global problem of premature births, leading some researchers to focus on patient outcomes for prematurely born infants. For now, we rely heavily on current and old research. Ways to better inform expecting mothers and taking proactive approaches to improve the health outcomes that redefine what is best for baby.

50% Reduction in Nurse Utilization & Overall Improved Satisfaction Among Parents & Staff 3


How the Stats Show What is Best for Baby

If someone asked you today, what top ten countries have the highest premature birth rates? Developing countries with limited access to modern medicine and one high-resource country. The United States, which ranks sixth in the world with just over 500,000 premature births every year. That’s ten percent of U. S. infants born too early.1 The research also shows there are “roughly 15 million babies born too early every year (before week 37),” according to the World Health Organization, that is 1 in 10 babies being born prematurely every day. Adding to that statistic, are the top 15 countries listed with the highest number of preterm births account for two-thirds, 67%, of the world’s population.

HC Bonnet White


Dr. Lee K. Shoo and Dr. Karel O’Brien, and their research teams, of the Mount Sinai Hospital in Toronto, Canada, just completed a five-year study that spanned across three countries: Australia, Canada, and New Zealand, in the area of Family Integrated Care, or FICare.2  Their work in the area of FICare can help high-resource countries, like the United States, to improve patient outcomes and ensure better patient care for infants being born too early. For Dr. Shoo and Dr. O’Brien to achieve this, they adopted a “‘ Humane’ Care Model” used throughout Neonatal Intensive Care Units (NICUs) in the country of Estonia, dating back to 1979. Estonia’s “Humane Care Model” was designed in response to a declining number of Estonia NICU-nurses in the country. The results from the Estonia program were staggering, even for 1979 standards of care, and in 2018. 3

  • 30% Improved Weight Gain for Preemies


  • 30% Reduction in Infections for Preemies


  • 20% Reduction in Length of Stay in NICU—for Preemies


  • 50% Reduction in Nurse Utilization & Overall Improved Satisfaction Among Parents & Staff 3


Beibamboo Sleep-Pod White

Parents in NICU Are Best for Baby

Using Estonia’s “Humane Care Model,” Dr. Shoo and Dr. O’Brien adapted the model to match current health practices throughout North American NICUs. Giving parents the hope and the confidence to care for their baby while providing preemies a safe, Beibamboo Sleep-Pod for NICU controlled and secure environment in which to thrive. The environmental controls used in Estonia’s “Humane Care Model” increased the periods of Kangaroo Care (KC) and breastfeedings in conjunction with additional caregiving tasks performed by the baby’s parent(s).2 Results from this study revealed that preemies breastfeed more frequently by the time they were ready to go home, making breast milk the exclusive diet for those preemies. Contrastingly, parents experience a reduction in stress and anxiety all through the guiding presence of NICU-RNs. The latter providing for the day-to-day technical care for infants being born too early. 3

A Mother’s Love Is Best for Baby

Now, how does Beibamboo fit into the FICare model, our smart design? Giving NICU-RNs and other NICU-staff the blueprint to easily access any area of a preemies body to administer critical care needs in seconds can mean the difference between life and death. By making baby clothes smarter, we have given parents the confidence to increase periods of KC and improve the infant’s chances of transitioning to exclusive breastfeedings. Beibamboo’s meticulous work on a smart design for preemie hospital-wear comes from the one place on Earth that knows best for baby—a mother’s love, dedication, and transparent belief that all.

What Is Best for Baby, All Deserve to Experience 

These, and more, are the reasons why Beibamboo exists and the reasons why Beibamboo wants to help NICUs and parents deliver on what is best for your baby!

–Infants born too early deserve to experience healthier outcomes by reducing all-cause in-patient harm.

–Prematurely born infants deserve to experience additional assistance with thermoregulation difficulties.

–Preemies deserve to experience the reduction and prevention of skin damage.

–Parents and preemies deserve to experience the removal of any non-verbal communication barriers to accelerate the parent-baby bond.

–Parents of preemies deserve to experience a reduction in stress and anxiety, and so too should their baby.

–NICU-RNs deserve to experience the attrition of time absorbers, which improves a patient’s quality of care.

–Hospital NICUs deserve to Experience lowered overhead operating costs.

–Hospitals Deserve to Experience a positive change in their procurement procedures through improved sustainable hospital practices.